Digital transformation efforts in British firms have not yielded expected productivity gains.
- Research by Docusign reveals that workers waste nearly 13 hours weekly on low-value tasks.
- There’s a widening gap between organisational and worker digital maturity, impacting job satisfaction.
- Skills gaps in AI, security, and data analytics are increasingly affecting business performance.
- Companies are increasingly relying on AI and upskilling to address these challenges.
Despite increased investment in digital transformation among British firms, productivity gains are lagging. According to Docusign’s Digital Maturity Report 2024, these efforts have not translated into improved digital maturity or efficiency. This paradox is evident as workers spend nearly two working days each week on tasks that add little to no value.
The research highlights a growing disconnect between workers’ and organisations’ perceptions of digital maturity. While 84% of workers view themselves as digitally mature, only 47% of organisations share this sentiment. This disparity results in increased worker frustration and consideration of leaving their jobs due to outdated work practices.
The inefficiency in work processes is also significantly impacting financial outcomes. Tasks deemed low-value contribute to a substantial £275 million productivity deficit annually in the UK. The burden of repetitive manual tasks is a primary concern, with 41% of employees contemplating a job change, up from 33% in 2023.
Addressing skills gaps is crucial for businesses seeking to improve performance. There is a notable increase in skills gaps related to AI, data analytics, and security, affecting over 72% of decision-makers, up from 69% in the previous year. These gaps hinder organisations from fulfilling operational goals and innovating with new technologies.
With AI seen as a potential solution, companies are increasingly focusing on AI adoption and workforce upskilling. Though 35% plan to increase investment in AI, only 43% feel adequately prepared for its integration. Additionally, security and data protection remain significant concerns with AI technologies.
Docusign’s leadership emphasises the need for simplifying digital tool adoption. The challenge lies in balancing immediate efficiency needs with long-term digital skill development to bridge the productivity and digital maturity gap. Industry experts highlight the importance of actively engaging employees in new technology adoption to foster workplace satisfaction.
To effectively harness digital transformation, companies must prioritise simplifying tool adoption while closing the skills gap.
