Accessibility is increasingly recognised as essential for businesses aiming to reach untapped markets.
- Over 16 million disabled individuals in the UK remain an underserved market with potential.
- Industries such as travel, gaming, beauty, and fashion are acknowledging the importance of inclusivity.
- Innovative technologies are being developed to enhance accessibility across various sectors.
- Global Accessibility Awareness Day highlights the need for further advancements in digital access.
Accessibility has become a top strategy for customer-facing industries in 2024. While it is a moral obligation for businesses to ensure access for over 16 million disabled people in the UK, it also presents a tremendous market opportunity. Mike Adams OBE, a notable disability leader, asserts the urgency of improving accessibility to tap into this underserved market.
The travel industry faces significant challenges; approximately 25% of disabled people avoid using public transport due to accessibility issues. Cities like London, reliant on public transport, could greatly benefit from accessibility enhancements, especially through online booking services. Currently, data shows that 90% of retailers lack an online accessibility strategy. Campaigns like Scope’s Right to Ride aim to inform disabled individuals of their rights when travelling, but greater engagement from the entire transport sector is needed.
In the gaming sector, accessibility is advancing. For instance, gaming giants like Xbox and PlayStation have introduced adaptive controllers, enhancing the gaming experience for disabled users. Innovations such as JBL’s Quantum Guide Play cater to visually impaired gamers, illustrating the industry’s move towards inclusivity.
The beauty industry, valued at £809 billion, is slowly addressing inclusivity. Artificial intelligence tools are assisting visually impaired individuals with makeup application, representing a positive shift. However, it’s noted that only 4% of beauty companies globally address physical disabilities. Further action and innovation are required to make products more accessible.
Fashion has seen brands adopt more adaptive designs, allowing disabled individuals to express their identity through clothing. Initiatives like EnableAll are paving the way for fully accessible online marketplaces, enabling seamless shopping experiences for all.
As Global Accessibility Awareness Day approaches, it is crucial for industries to evaluate and improve their digital access strategies. This event underscores the ongoing need for growth and innovation in providing accessible experiences for disabled individuals worldwide.
Embracing accessibility is vital for industries aiming to capture the potential of an underserved market, ensuring inclusivity and growth.
