Despite economic strains, Britons continue to value social experiences like dining out, with essential social activities and community engagement remaining prominent.
- Research shows 65% of Britons, especially older adults, prioritise eating and drinking out.
- Socialising, celebrating, and relaxation are primary reasons for visiting hospitality venues.
- Most consumers recognise and support the vital role of hospitality in communities.
- Quality, service, and value drive repeat visits amidst financial pressures.
Research from a recent report highlights that despite economic challenges, a significant 65% of Britons still prioritise dining and drinking out, with this figure increasing to 71% amongst those aged 65 and over. This underscores the enduring social value of hospitality venues in the UK.
The survey involving over 5,000 British adults emphasised that the public not only continues to frequent restaurants, pubs, and bars, but also deems them essential to their social lives and communities. A notable 74% believe the hospitality sector warrants government support.
The motivation for visiting such venues includes socialising with friends and family at 50%, celebrating special occasions at 44%, and treating oneself at 41%. Additionally, creating new memories and trying new foods or drinks are equally prioritised by 21% of respondents.
Regular visitors display a strong commitment to supporting hospitality, with 72% of them actively backing the sector, and about 60% of the broader consumer base sharing this sentiment.
Tim Chapman, Chief Commercial Officer, remarked on the necessary focus on providing unique experiences that can’t be replicated at home, highlighting quality, service, and value as pivotal in ensuring customer loyalty and repeat visits.
Karl Chessell, Director at CGA by NIQ, reflected on the importance of hospitality amid a cost-of-living crisis, suggesting that as economic conditions improve, spending in this sector is likely to increase. He emphasised the role of restaurants, pubs, and bars as integral to community wellbeing.
Kate Nicholls of UKHospitality underscored the crucial position of hospitality in community life and its potential for economic growth, urging governmental support to prevent business closures.
The research reaffirms the indispensable role of hospitality in social and community life in the UK, even amidst economic uncertainties.
