The British egg sector receives a substantial £1bn investment from Lidl, setting a new benchmark for industry support.
- Lidl is spearheading efforts to revitalise the British egg industry with a focus on free-range egg production, reflecting consumer preferences.
- Sales of free-range eggs at Lidl have significantly increased, prompting the retailer to support local producers and enhance their capacity.
- The initiative includes long-term contracts and financial assistance to ensure the sustainability and growth of British free-range egg farms.
- Lidl is leading innovation by introducing white eggs in the UK, offering benefits for both producers and consumers.
Lidl has committed to a £1bn investment in the British egg sector over the next five years. This substantial financial injection aims to address the shortage of free-range egg farms in the UK and to leverage the growing consumer preference for higher welfare, locally-produced eggs. This initiative signifies an unparalleled level of support for the egg industry from a major retailer.
In the past year, Lidl’s sales of free-range eggs have increased by 34%, indicating a significant shift in consumer demand. In response, Lidl has established a producer group of farmers who will benefit from this investment. These benefits include long-term cost of production contracts, guaranteed minimum volumes, and assistance with securing bank finance. Additionally, funds will be available to build new free-range sheds, enhancing production capabilities.
The long-term contracts provided to producers by Lidl offer stability and security, ensuring that farmers can invest in their operations with confidence. This approach not only supports individual producers but also contributes to the wider goal of making all eggs sold in Lidl stores exclusively British free-range.
Innovation is also central to Lidl’s strategy, as demonstrated by the introduction of white eggs across all UK stores. Produced by white-feathered hens which consume less feed and lay eggs for longer, these eggs offer the same quality and nutrition as traditional brown eggs. This move not only benefits the environment but also supports producers by utilising more productive bird breeds.
Richard Bourns, Lidl GB’s chief commercial officer, emphasised the importance of supporting British farmers, stating, “We are proud to support British farmers – they are critical to our business, and we wouldn’t be where we are today without them.” This reflects Lidl’s commitment to a sustainable future for the industry and to providing high-quality, affordable British eggs to consumers.
Lidl’s investment is poised to revolutionise the British egg industry, ensuring its growth and sustainability while meeting consumer demands.
