A significant change has occurred in the UK fashion industry as Four Marketing acquires A Cold Wall for the second time this year.
- The acquisition follows Tomorrow Limited’s short possession of the brand, having bought it just months earlier from founder Samuel Ross.
- Four Marketing’s takeover is backed by Frasers Group, increasing its dynamic portfolio of over 20 brands.
- The purchase aligns with Four Marketing’s strategic growth plans and offers robust supply chain support for A Cold Wall.
- This move aims to expand A Cold Wall’s market presence, with a flagship store recently opened in Shanghai.
In a notable industry move, Four Marketing has completed the acquisition of the UK fashion brand A Cold Wall, marking the second change of ownership this year. Originally founded in 2015, the brand was recently held by Tomorrow Limited before being sold to Four Marketing.
Earlier this year, Tomorrow Limited had acquired A Cold Wall from its founder, Samuel Ross, for an undisclosed sum. This rapid turnover of ownership underscores a significant year for the brand.
Four Marketing, known for managing an impressive line-up of over 20 brands including G-Star Raw and Stone Island, has added A Cold Wall to its portfolio. Frasers Group, a major stakeholder in Four Marketing, supports this acquisition.
Ben Banks, CEO and co-founder of Four Marketing, highlighted the benefits of this new alliance, stating that Four Marketing’s robust supply chain operations and retail expertise will support A Cold Wall as it embarks on new growth phases.
Stefano Martinetto, CEO of Tomorrow Limited, remarked on the alignment of Four Marketing with A Cold Wall’s long-term development goals. He expressed confidence in Four Marketing’s ability to support the brand’s international distribution, reflecting positively on the transition.
A Cold Wall has already begun expanding its footprint, evidenced by the recent opening of its flagship concept store in Shanghai, further solidifying its international presence.
The acquisition reflects a strategic effort to enhance A Cold Wall’s market position and growth trajectory.
