Boots unveils ‘The Christmas Makeover’ campaign featuring Bridgerton star Adjoa Andoh.
- The ad highlights the magic of beauty with Andoh as Mrs Claus, leading a team of beauty elves.
- Set to a lively tune, the campaign showcases the preparation of the season’s trending beauty gifts.
- The campaign anticipates a significant trading period with promotions throughout November.
- Boots’ chief marketing officer expresses excitement over the new beauty offerings and gifts.
Boots has launched its festive campaign, ‘The Christmas Makeover’, featuring Bridgerton star Adjoa Andoh. The campaign aims to celebrate the magic of beauty, positioning Boots as a key player this holiday season. Andoh, portraying Mrs Claus, leads a dedicated squad of beauty elves, each representing a unique style, from vamp to glam.
The advertisement follows Mrs Claus as she orchestrates the preparation of beauty gifts, using popular brands like Bubble Skincare and e.l.f. This imaginative portrayal is set against the instrumental backdrop of ‘Who’s That Girl?’. In a standout moment, Andoh swiftly applies No7 lipstick, marking a dramatic outfit change, all under the nose of the snoozing Santa Claus.
As the campaign unfolds, viewers are treated to a visual feast displaying a variety of beauty gifts prepared in Mrs Claus’ ‘werkshop’. Each elf showcases a distinct beauty style, ensuring there’s something for everyone, and reinforcing Boots’ position as the go-to destination for holiday beauty gifts.
The campaign not only highlights the array of beauty brands available at Boots but also aligns with the retailer’s strategic effort to dominate the holiday season. With over 22,000 promotions lined up for November, Boots is positioned for an exceptionally profitable trading period.
Pete Markey, the chief marketing officer, shares his enthusiasm: ‘As the UK’s favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas.’ The retailer has significantly expanded its beauty offerings, introducing 55 new brands in the past year, including highly sought-after names like Prada Beauty and Supergoop!
This festive campaign underscores Boots’ dedication to offering innovative and exciting beauty experiences this Christmas.
