Aldi is set to enhance its chicken product range with new welfare labels, reaffirming its commitment to superior animal care.
- New labels will be introduced on fresh chicken products from 30 October, highlighting improved welfare standards.
- All fresh chicken will now have 20% more space than the industry average, enhancing living conditions.
- This move follows Aldi’s decision to stop selling eggs from caged hens, demonstrating its proactive approach to animal welfare.
- Aldi’s initiative aligns with industry trends, as competitors also adopt higher welfare standards.
Aldi has announced the introduction of new packaging for its chicken products, reflecting updated stocking density guidelines to improve animal welfare. This change, effective from 30 October, provides shoppers with clear information about the improved welfare conditions of the supermarket’s poultry range.
The updated guidelines ensure that all fresh chickens supplied by Aldi will now benefit from 20% more space than is typically provided under current industry standards. This improvement marks a significant step in enhancing the living conditions of chickens within the supermarket’s supply chain.
This initiative follows Aldi’s earlier decision to eliminate the sale of eggs from caged hens, a target achieved more than a year ahead of schedule. By making these changes, Aldi is reinforcing its position as a leader in animal welfare commitments.
Julie Ashfield, Aldi’s managing director of buying, stated that animal welfare remains a top priority for the company. She expressed pride in offering customers higher welfare chicken at competitive prices, reflecting the supermarket’s broader strategy to balance quality with value.
Aldi’s actions mirror a broader trend in the grocery sector, with competitors like Lidl also upgrading their poultry welfare standards. Lidl announced similar measures back in March, aiming to increase the space allocated to its fresh chicken products by 20%, setting a benchmark above the existing industry standards.
This strategic move by Aldi represents a significant milestone in the retailer’s commitment to enhancing animal welfare and aligns with broader industry trends.
