Aldi is implementing new labels on chicken products to improve transparency about stocking density.
- The initiative underscores Aldi’s commitment to animal welfare by increasing chicken space by 20% over industry standards.
- Aldi’s decision follows its earlier move to cease selling eggs from caged hens, achieving cage-free targets ahead of schedule.
- The changes align with Lidl’s similar commitment to enhancing chicken welfare, setting new industry benchmarks.
- Julie Ashfield of Aldi emphasises the importance of animal welfare in these developments.
Aldi is introducing updated packaging for its fresh chicken products, signalling its commitment to improved animal welfare. From 30th October, consumers will notice new labels that provide clarity on the enhanced stocking density, which grants chickens 20% more space than usual industry requirements.
This move reflects Aldi’s commitment to animal welfare, a principle recently demonstrated by ending the sale of eggs from caged hens. This achievement came over a year ahead of its initial schedule, reinforcing Aldi’s proactive stance.
The introduction of these new labels not only highlights Aldi’s dedication to transparency but also fits into a broader trend within the industry. In March, Lidl announced similar plans to increase space for its own-label chicken products, thereby raising welfare standards above the norm.
Julie Ashfield, Aldi’s Managing Director of Buying, stated: “Animal welfare is of paramount importance to us, and we’ve been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens.” This comment underlines Aldi’s strategic focus towards enhanced ethical practices.
This initiative by Aldi sets a new standard in the supermarket sector, encouraging higher welfare practices through demonstrable actions and increased transparency for consumers.
Aldi’s new labelling initiative exemplifies its leadership in promoting animal welfare in the retail industry.
