Aldi secures its position as the most affordable supermarket for fifteen consecutive months, highlighting the ongoing price competition among UK grocers.
- In August, a basket at Aldi cost £65.21, outperforming other supermarkets in terms of pricing.
- Aldi’s pricing strategy positions them £8 cheaper than Tesco, and £14.30 cheaper than Waitrose.
- Lidl closely follows Aldi, with only a £1.32 difference in average basket cost.
- Aldi maintains competitive prices, especially during back-to-school season aiming to assist families financially.
Aldi has once again been recognised as the UK’s most affordable supermarket, maintaining this title for fifteen consecutive months. The consumer watchdog, Which?, highlights that in August, Aldi’s shopping basket was priced at £65.21, a figure that keeps it ahead in the grocery price race.
During this time, Aldi’s basket is £8 less expensive than Tesco’s, where the equivalent costs £74. Meanwhile, Waitrose emerges as the most costly option at £79.51, marking a significant £14.30 difference from Aldi’s price. This pricing advantage underscores Aldi’s strategy to offer more affordable groceries and household essentials.
Lidl, Aldi’s closest competitor, priced its basket at £66.53. This £1.32 variance illustrates the tight competition between the two leading discount supermarkets. Morrisons and Asda also fall short in comparison, with basket prices of £75.37 and £71.48 respectively.
Julie Ashfield, managing director of buying at Aldi, highlights the importance of cost-effective shopping as families prepare for the school term. She notes that August and September can be financially straining, yet Aldi’s consistent affordability offers relief. Aldi’s commitment to low prices extends to a range of student essentials, including bedding and kitchenware, helping to ease the financial burden for students starting term.
Furthermore, Aldi recently reduced prices on select fruit and vegetables within its Everyday Essentials range. This price reduction forms part of Aldi’s ongoing efforts to provide value to its customers, even in economically challenging times.
Aldi’s sustained emphasis on affordability continues to challenge its competitors, reinforcing its standing as the preferred choice for cost-conscious shoppers.
