Aldi has been recognised as the UK’s most affordable supermarket for the fourteenth consecutive month, maintaining its commitment to low prices.
- Which? reports Aldi’s grocery basket costs £71.22, £1.38 less than Lidl.
- Asda and Tesco follow with slightly higher costs, priced at £78.65 and £79.59 respectively.
- Sainsbury’s, Morrisons, and Ocado exceed £80 for a standard grocery basket.
- Waitrose remains the priciest option at £87.24.
Aldi continues to reign as the most cost-effective supermarket in the UK, marking its fourteenth month at the top according to consumer watchdog, Which?. With a basket of groceries priced at £71.22, Aldi manages to save its customers on average over £1 compared to its closest competitor, Lidl, which sits at £72.60. This persistent affordability highlights Aldi’s ongoing strategy to provide consumers with quality products at unmatched prices.
The competition trails closely behind, with Asda and Tesco offering grocery baskets priced at £78.65 and £79.59 respectively. Despite these competitive prices from other major players, Aldi’s continued lead emphasises its commitment to offering the best value.
Further down the affordability scale are Sainsbury’s, Morrisons, and Ocado, each exceeding £80 for an average basket. Meanwhile, Waitrose holds its position as the most expensive option among the retailers reviewed, with an average cost of £87.24 for a basket of similar items.
Julie Ashfield, Aldi’s managing director, acknowledges the financial pressures of the summer holiday period on consumers. She stresses that Aldi is dedicated to supporting its customers by keeping prices low and maintaining their trust in the brand’s offerings.
Beyond its current pricing status, Aldi plans to continue its cost-effective strategies by cutting prices on fruit and vegetables. This initiative is part of a broader effort to reduce prices on nearly 100 products, enhancing the value offered to its customers amidst a challenging economic climate. Aldi’s expansion of its fruit and veg range from ‘Super 6’ to ‘Super 7’ is also a strategic move to offer more variety at affordable prices.
Aldi’s price integrity and strategic pricing initiatives reinforce its position as the leading budget-friendly supermarket in the UK.
