Aldi is implementing a new trial to significantly reduce plastic usage in its packaging processes by up to 73%. This initiative focuses on procuring vacuum and flow-wrap packed beef mince, seeking consumer preference and environmental benefits. The packaging eliminates the need for paper linings, enhancing freshness and shelf-life. Initial responses in similar trials were mixed, influencing Aldi’s strategy.
Aldi is undertaking a trial of vacuum and flow-wrap packed beef mince, aiming to cut plastic use by as much as 73%. This novel initiative not only seeks to identify the preferred customer packaging but also aligns with the retailer’s ongoing efforts to minimise its environmental footprint.
The new packaging technology dispenses with the traditional paper lining, relying instead on materials that do not use carbon dioxide during production. This advancement is expected to prolong the shelf life of the beef mince, keeping the product fresher for a longer period, which is an added benefit for both consumers and retailers.
At present, the vacuum packaging has been launched in select locations across Northamptonshire, Leicestershire, Shropshire, Staffordshire, Warwickshire, the West Midlands, and Worcestershire. A further rollout of the flow-wrap trial is planned for November within these same regions.
Luke Emery, Aldi’s Director of Plastics and Packaging, remarked on the initiative’s potential: “At Aldi, we are constantly reviewing ways to become more environmentally friendly and reduce plastic where possible. These trials promise a range of environmental benefits without affecting quality and could lead to significant reductions in plastic, food miles, and food waste if rolled out across all stores.”
While Aldi is pioneering this approach, Sainsbury’s introduced vacuum-sealed meat packaging earlier in the year. However, feedback was mixed, with some customers voicing dissatisfaction with the product’s quality post-packaging. Similarly, the Co-op and Lidl have adopted vacuum packaging for their mince products.
This move by Aldi reflects a broader trend within the industry to adopt more sustainable practices, responding to consumer demand for eco-friendly packaging options.
Aldi’s trial of innovative packaging underscores its commitment to sustainability within the retail sector.
