Aldi’s own-label baked beans have outperformed well-known competitors in a recent consumer ranking.
- The Which? blind taste test involved evaluations from 66 consumers on various supermarket and big-brand baked beans.
- Aldi’s Bramwells baked beans secured the top position with a score of 76%, praised for appearance, aroma, and flavour.
- Branston closely followed with a 75% score, particularly noted for the texture of its tomato sauce.
- Heinz, once a popular choice, fell short due to its aroma and sauce texture, scoring 72%.
Aldi’s own-label baked beans have emerged victorious in a recent consumer preference survey conducted by Which?. This blind taste test positioned Aldi’s Bramwells baked beans against both big-name brands and supermarket own-brands, garnering the highest score of 76%. The beans were particularly lauded for their appearance, aroma, and strength of flavour, with 80% of participants agreeing that the texture was just right.
In close competition, Branston’s baked beans achieved a 75% score. Consumers appreciated the texture of Branston’s tomato sauce, making it a formidable contender. While Branston’s beans won over many for their sauce texture, they could not surpass the overall consumer preference for Aldi.
Apart from Aldi and Branston, other noteworthy performances included Co-op and Asda, scoring 74% and 73% respectively. Consumers noted the strength of flavour as a significant factor for Co-op’s score, closely followed by Asda.
Heinz, a traditionally dominant brand in this category, secured a score of 72%. Although the strength of its flavour was recognised, the aroma was less appreciated compared to its peers. Additionally, over a third of testers felt that the sauce was too thin. Waitrose matched Heinz with a score of 72%, followed by Sainsbury’s at 71%, and Tesco at 70%.
The lower end of the ranking featured Morrisons and M&S, with scores of 68% and 67%. Despite a favourable texture, Morrisons faced criticism for flavour and sweetness levels. Similarly, M&S’s beans were liked for their texture, but a significant portion of consumers desired a sweeter taste.
These findings highlight shifting consumer preferences in favour of Aldi’s £0.25 beans over traditionally esteemed brands.
