AllSaints is expanding its global footprint with new store openings across key regions.
- A new London store on Brompton Road launches on 22 November, in time for Christmas shopping.
- Recent openings include Liverpool, Outletcity Metzingen in Germany, and Shanghai Village in China.
- A pop-up store debuted in New York’s SoHo earlier this month.
- AllSaints celebrates 30 years with its first African store, broadening its international presence.
AllSaints is aggressively expanding its global presence, with a series of new store openings across the UK, US, Europe, and Asia. In a strategic move to capitalise on the festive shopping period, a new store will open on Brompton Road, London, on 22 November, aiming to attract customers during the peak Christmas market.
Recent strategic developments include a store in Liverpool One, showcasing the brand’s latest collections and distinctive LED signage. Meanwhile, the European strategy saw a new store open earlier this month in Outletcity Metzingen, Germany, while Asian expansion included the launch of the first Chinese outlet store in Shanghai Village last August.
In the United States, AllSaints has broadened its presence with a new pop-up store in the vibrant SoHo district of New York, which opened its doors on 1 November. This initiative highlights the brand’s adaptability and desire to engage with diverse markets through innovative retail experiences.
Peter Wood, the CEO of AllSaints, expressed gratitude towards customer loyalty as the company marks its 30th year. He stated, “We are very appreciative of how many of our customers enjoy visiting our stores.” This milestone year is further commemorated with the opening of the first AllSaints store in Africa, marking a significant step in their international retail strategy.
AllSaints looks forward to the holiday season and anticipates further growth into 2025, as these expansions reflect their commitment to offering versatile customer experiences and a broader reach globally.
AllSaints continues to strengthen its global presence with strategic new store openings worldwide.
