Alo Yoga, a prominent US athleisure brand, targets Regent Street in London for its next retail expansion.
- The Los Angeles-based company is reportedly nearing a significant deal for the space at 150 Regent Street.
- Currently, this location houses Abercrombie & Fitch, which has been there since September 2021.
- Alo Yoga plans to broaden its presence in the UK, aligning with their recent lease on King’s Road.
- Established in 2007, Alo has grown its repertoire from yoga wear to a diverse product range.
Alo Yoga, a respected name in the athleisure market, is actively pursuing a location on Regent Street, one of London’s prime retail destinations. The brand is in advanced discussions to secure the space at 150 Regent Street, currently occupied by Abercrombie & Fitch. The incumbent retailer established its presence there in September 2021 under a flexible lease.
Founded in 2007 by Danny Harris and Marco DeGeorge, Alo Yoga began its journey creating yoga apparel. It has since diversified its offerings to include not only yoga outfits but also joggers, dresses, trainers, and various accessories. This strategic expansion signifies Alo’s commitment to broadening its market and enhancing its footprint in the UK.
In a recent move, Alo Yoga signed a lease for a 4,000 square foot store on King’s Road, which is expected to launch later this year. This will mark Alo Yoga’s first flagship store in the UK, underscoring its aspiration to significantly elevate its presence.
Currently, Alo Yoga’s products are available at renowned UK retailers such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter. The anticipated opening on Regent Street is in alignment with their ongoing expansion strategy.This move highlights Alo Yoga’s determination to establish a robust retail presence in one of the world’s fashion capitals.
Efforts to reach out to the Crown Estate, proprietors of Regent Street, and Alo Yoga for further comments have been undertaken, though additional details remain forthcoming.Alo Yoga’s potential venture into Regent Street is a testament to the growing popularity and demand for athleisure in the urban retail landscape.
Alo Yoga’s strategic expansion into Regent Street underscores its ambition to become a leading player in the UK athleisure market.
