Alo Yoga, a renowned US athleisure brand, has launched a flagship store on London’s prestigious Regent Street.
- This new opening marks Alo Yoga’s second retail location in the United Kingdom.
- The store offers a comprehensive range of activewear and loungewear for both men and women.
- Further expansion is planned with two more locations set to open in London within the year.
- Alo Yoga aims to foster community and promote mindfulness through its retail spaces.
Alo Yoga has made a significant step in its expansion by opening a new flagship store on London’s Regent Street. This location is the brand’s second store in the UK, following its initial opening on King’s Road last November. The new outlet features the full range of the brand’s activewear and loungewear, including accessories, footwear, and wellness products.
Founded in 2007, Alo Yoga began with a focus on yoga apparel but has since broadened its product line to include joggers, trainers, and accessories. The brand is well-represented across the UK, with stockists including Selfridges, Harrods, Marks & Spencer, and Net-a-Porter.
Anticipating further growth, Alo Yoga plans to open two additional stores in London this year. The upcoming locations include a 6,070 sq ft space at 75 Brompton Road in Knightsbridge and a 5,000 sq ft store at 25a Neal Street in Covent Garden. These developments mark the brand’s ongoing commitment to cementing its presence in the UK market.
Co-CEO Danny Harris expressed excitement over the expansion, stating, “We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city.” He emphasised that the store is more than a retail space, aiming to provide a hub for community engagement and promoting a mindful lifestyle.
Alo Yoga’s strategic expansion in London highlights its commitment to community and wellness.
