Alo Yoga, a popular US athleisure brand, is expanding its physical presence by opening a flagship store on London’s iconic King’s Road this November.
- This opening represents the brand’s first physical store in the UK, located in a spacious 4,000 sq ft venue.
- Future expansion plans in London include outlets on both Regent Street and Brompton Road set for 2024, integrating wellness and fitness experiences.
- The brand aims to connect with the thriving yoga and fitness community, aligning with its wellbeing-focused ethos.
- Founded in 2007, Alo Yoga has grown beyond yoga apparel, now offering a wide range of athleisure wear accessible through leading UK retailers.
Alo Yoga is set to launch its first UK store on the famous King’s Road, establishing its physical retail presence in the country. This store marks a significant move as the brand’s first permanent location outside the US.
The King’s Road store, occupying a generous 4,000 square feet space, is just the beginning of Alo Yoga’s expansion plans in the UK market. Next year, the brand plans to open new locations on Regent Street and Brompton Road, enhancing its accessibility across London.
These future developments will include venues that offer more than just shopping; the Regent Street location, for instance, is expected to feature a gym and wellness club, aligning with the company’s focus on health and community engagement.
Expressing enthusiasm for the UK expansion, co-founder and co-CEO Danny Harris remarked how the brand is eager to tap into Europe’s vibrant yoga and fitness scene through these strategic store openings.
Established by Danny Harris and Marco DeGeorge, Alo Yoga initially focused on yoga outfits. Its product line has since diversified to include joggers, dresses, trainers, and a variety of accessories.
The brand is widely stocked in prestigious UK stores such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter, which highlights its established presence in the UK market even before the launch of its flagship store.
Alo Yoga is strategically positioning itself within the UK’s thriving fitness and wellbeing markets through its flagship store and upcoming expansion plans in London.
