Amazon and Morrisons have intensified their collaboration by integrating the More Points loyalty scheme into Amazon’s platform.
- Customers can now earn More Points for purchases made on Amazon.co.uk, which can be redeemed at Morrisons.
- A special offer provides five points per eligible product and 500 points for new users spending £70 in the first two weeks.
- Additional features such as ‘Grocery Day’ and pre-reservation delivery enhance shopping convenience.
- This partnership aims to deliver a seamless, value-oriented shopping experience.
Amazon and Morrisons have deepened their existing partnership by incorporating the More Points loyalty scheme into Amazon’s online platform. Customers shopping for Morrisons products on Amazon.co.uk can now accumulate More Points, which they can later redeem as Morrisons More Card Fivers for use in-store or online at Morrisons.
To celebrate the launch of this initiative, customers will receive five points for every eligible Morrisons item purchased. Moreover, new users registering for the loyalty programme and spending £70 in a single transaction during the initial two weeks will earn an additional 500 points.
Amazon has introduced several enhancements designed to make grocery shopping more efficient and rewarding. The ‘Grocery Day’ feature allows customers to set a recurring weekly delivery slot, simplifying the order process with a pre-filled basket.
Another innovative feature, delivery pre-reservation, permits customers to reserve delivery slots up to 60 minutes ahead of the actual delivery. According to Russell Jones, Amazon’s director of grocery partnerships worldwide, these new features underscore Amazon’s commitment to providing customers with maximum value for their weekly grocery shopping.
Charlotte Exell, Morrisons’ online director, expressed enthusiasm about this expanded partnership, highlighting its potential to offer greater value and flexibility to loyalty shoppers. The integration of More Points with the Amazon shopping experience aims to make it easier for consumers to benefit from their loyalty programme whether they shop online or in-store.
In the United States, Amazon has also recently launched a cost-effective food line, further advancing its grocery business initiatives.
The expanded partnership between Amazon and Morrisons marks a significant effort to enhance customer value and convenience through innovative loyalty and shopping solutions.
