Amazon continues its innovation in retail by opening a new Amazon Fresh store in Moorgate, London, expanding its footprint to 18 locations across the city.
- The Moorgate store introduces a blend of convenience and technology, featuring a non-gated entrance and the tech giant’s Just Walk Out technology.
- Offering a diverse range of products, the store includes Amazon’s private food brand ‘by Amazon’ and its premium grocery selection, alongside everyday essentials.
- Multiple payment options, including the Amazon app and credit card tap, enhance the shopping experience for customers.
- Amazon aims to integrate further into the local community, emphasising customer convenience and value with its latest store.
Amazon has expanded its London presence with the opening of a new Amazon Fresh store in Moorgate. This marks the retailer’s 18th site in the city, showcasing a continued commitment to innovative retail solutions.
The Moorgate store is designed with customer convenience in mind, offering a variety of payment methods. Shoppers can choose to scan their code via the Amazon app at the exit or pay by tapping their credit or debit card, all facilitated by the store’s non-gated entrance and cutting-edge Just Walk Out technology.
A broad selection of products is available at the new location. Customers can find items from the retailer’s ‘by Amazon’ private food brand, along with ‘Our Selection’ premium range and everyday essentials. This includes fresh British meats, poultry, fish, as well as dairy, fruit and vegetables, bakery items, and prepared meals.
Amazon Fresh’s newest store director, Matt Birch, expressed enthusiasm about the store’s diverse offerings and value. He noted that whether customers are stopping by for breakfast or picking up dinner supplies, they are likely to enjoy the wide selection available.
Senior store manager Fadi Michael shared excitement about joining the Moorgate community, highlighting the seamless shopping experience anticipated for new customers.
The launch of Amazon Fresh in Moorgate illustrates Amazon’s ongoing dedication to blending technology with convenience in the retail sector.
