The 2024 crop of Christmas adverts has captured viewers’ attention, featuring stars like Dawn French, Adjoa Andoh, and the beloved Kevin the Carrot.
- John Lewis’ advert stands out for its genuine and touching narrative, evoking strong emotional connections.
- Sainsbury’s and The BFG bring nostalgia, although opinions vary on its impact.
- Aldi continues with Kevin the Carrot, but reactions suggest it is somewhat predictable.
- Waitrose and Boots present interesting concepts, yet have been met with mixed reviews.
This year’s selection of Christmas adverts showcases a variety of approaches by retailers to capture the festive spirit. John Lewis has continued its tradition of heartfelt storytelling, with Trevor Robinson praising its authenticity and the evocative relationship between the sisters featured. His comparison to ‘Fleabag’ highlights the advert’s ability to blend humour and sentimentality effectively. Sophie Bell admits that multiple viewings enhanced her appreciation, even if the narrative seemed confusing at first. John Cherry recognises familiar elements of searching for the perfect gift but feels the execution is rushed, noting its middle-class appeal.
Sainsbury’s utilises the charm of Roald Dahl’s The BFG, with Trevor Robinson questioning its adult appeal despite its nostalgic essence. Sophie Bell enjoyed the heartwarming narrative, even if the concept of food distribution was slightly perplexing. John Cherry appreciated the alternative depiction of Santa, although he found the magical elements predictable.
Aldi’s long-running character, Kevin the Carrot, makes his annual return, receiving mixed reactions. Trevor Robinson finds the concept somewhat tiresome, though it reliably aligns with the brand. Sophie Bell acknowledges its appeal to children, despite lacking personal engagement. John Cherry notes the consistent formula with its humour and narrative style.
Waitrose has divided opinion with its ambitious two-parter. Trevor Robinson finds it unnecessarily extended, while Sophie Bell appreciates its engaging family dynamics that revolve around food. John Cherry praises its originality and the subtle integration of celebrity appearances, making it stand out from others.
The Boots advert, featuring Adjoa Andoh, highlights glamour and festive energy, but Trevor Robinson questions its relevance to the brand. Sophie Bell and John Cherry laud its vibrant execution and Andoh’s performance, though admit the branding fades into the background amidst its bold narrative.
John Lewis emerges as a favourite in the eyes of advertising pundits, continuing to lead the festive charge.
