Argos has launched its highly-anticipated Christmas advert for 2024, featuring beloved mascots Connie the doll and Trevor the dinosaur.
- The advert showcases Trevor’s rock star aspirations, performing a rendition of ’20th Century Boy’.
- Director Michael Gracey aims to capture the festive spirit and gift-giving desires.
- The campaign is part of Argos’ broader ‘There’s More To Argos’ brand initiative.
- Connie and Trevor’s return is set to bring joyful energy to the festive season.
Argos has officially debuted its Christmas advert for 2024, sparking excitement among viewers as it stars the cherished characters Connie the doll and Trevor the dinosaur. With these popular mascots at the forefront, the advert is designed to ignite festive cheer.
At the heart of the campaign, Trevor the dinosaur lives out his dream of becoming a rock star. He performs his unique cover of T-Rex’s classic hit ’20th Century Boy’, a scene set dramatically atop a mountain of Marshall speakers. Meanwhile, Connie the doll supports him as an enthusiastic fan within the crowd. This imaginative setup not only entertains but also embodies the theme of fulfilling dreams, aligning with Argos’ message.
The advert is produced by director Michael Gracey, known for weaving together elements of fantasy and emotion into compelling narratives. Gracey cites immense pleasure in bringing this unique festive story to life. His approach successfully combines Trevor’s rock ambition with Connie’s warmth, symbolising a collective yearning for finding the perfect gift during the season.
The launch is part of the broader ‘There’s More To Argos’ campaign that began last year, expanding across multiple media channels including TV, press, and social platforms. This strategic initiative continues to position Argos as a key player in satisfying diverse Christmas wishes, whether through the latest tech gifts or must-have toys.
Laura Boothby, Argos’ head of campaigns, expresses her excitement: “Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way. At Argos, whatever your loved ones are dreaming of this Christmas, we’ve got it covered.”
The Argos Christmas advert for 2024 harnesses the charm of its mascots to deliver both entertainment and heartfelt holiday messages.
