Asda strengthens its strategic alliance with Decathlon, launching an online range of sports goods.
- This initiative is part of Asda’s collaboration with Virtualstock to broaden its online offerings.
- The selection includes a variety of Decathlon’s sportswear, shoes, and accessories.
- Andrew Thompson, an Asda senior manager, praises the partnership for extending customer reach.
- Decathlon products are already available in 22 Asda supermarkets across the UK.
In a significant development, Asda has expanded its strategic partnership with Decathlon by offering a range of the sports retailer’s products online via its George website. This move is part of Asda’s broader strategy to enhance its third-party offerings on George.com, thus appealing to a more diverse customer base.
The collaboration with Virtualstock plays a crucial role in this expansion. It enables Asda to extend its product range across various categories, with Decathlon being among the first partners to launch on the platform. According to Virtualstock CEO Ed Bradley, this trend reflects a wider industry shift towards boosting online sales through carefully selected partnerships to create a ‘curated online extended range’.
Customers can now access a selection of Decathlon’s sportswear, footwear, and sports accessories on Asda’s website. This initiative follows the existing partnership between the companies, which includes Decathlon concessions in 22 supermarkets nationwide. The addition of Decathlon’s products online is expected to significantly boost Asda’s market appeal and revenue potential.
Andrew Thompson, a senior manager in Asda’s ecommerce portfolio, highlighted the benefits of this partnership, stating, ‘Working with Virtualstock has enabled us to extend our range to customers by onboarding trusted brands such as Decathlon. This has given us the opportunity to appeal to a wider customer audience and grow our revenue.’
The partnership between Asda and Decathlon signifies a forward-thinking approach to broadening online retail offerings and enhancing customer engagement.
