Asda is unveiling a ‘Back to School’ bonus on its Rewards app, providing savings for families amid financial challenges.
- Customers can earn 10% back on school uniforms until 10 September, easing the financial burden.
- A £2 cashpot is available for purchases over £10 on school essentials until 3 September.
- New users of the Asda Rewards app receive an additional £5 in their cashpot until 30 September.
- The initiative coincides with a significant price reduction across various essential products.
Asda has launched an innovative ‘Back to School’ bonus on its Rewards app, designed to deliver financial relief to families preparing for the new academic year. By offering 10% back on school uniform purchases until 10 September, Asda aims to alleviate some of the financial pressure parents face during this period.
In addition to the uniform savings, shoppers can earn a £2 cashpot by spending a minimum of £10 on back-to-school items, including stationary, lunch boxes, and drink bottles, available until 3 September. This initiative is part of Asda’s effort to make essential school supplies more affordable for its customers.
Moreover, new customers who download and scan the Asda Rewards app for the first time will receive a £5 bonus in their cashpot, valid until midnight on 30 September. This incentive is intended to attract more users to the platform, enhancing customer engagement and loyalty.
The promotion extends online, with a 10% discount on all schoolwear through the George website until 11 September. This strategy reflects Asda’s commitment to supporting its customers navigating the current cost-of-living crisis, as a quarter of its shoppers plan to reduce their school uniform expenditure this year.
This initiative follows Asda’s recent investment of £23 million to reduce the prices of 425 branded and own-label products by an average of 11%. Essential items such as nappies, infant follow-on milk, and various food products have become more affordable, further demonstrating Asda’s dedication to easing financial pressures on families.
Asda continues to demonstrate its commitment to supporting families financially with strategic initiatives like the ‘Back to School’ bonus and price reductions.
