Asda is enhancing its popular Asda Rewards loyalty app to assist customers preparing for the festive season’s financial demands.
- The app now includes a ‘Christmas Saver Cashpot’ feature, allowing users to save up to £300 specifically for Christmas spending.
- Utilising the Cashpot grants a one-off cash bonus, depending on the savings amount, disbursed between 20 and 24 November 2023.
- Customers can convert their Cashpot into vouchers for use in-store or online from 24 November to 31 December 2023.
- Over five million active users have already benefitted from over £198 million returned on their shopping via the Asda Rewards app.
Asda is taking proactive steps to support its customers during the traditionally high-spending festive period by enhancing its Asda Rewards loyalty app. The newly introduced ‘Christmas Saver Cashpot’ is designed to allow customers to earmark funds specifically for Christmas spending. This initiative acknowledges the financial strains that many households may face over the festive season.
The Christmas Saver Cashpot facilitates financial planning by enabling app users to move savings from their existing Cashpot to a dedicated Christmas one, with a maximum cap of £300. Customers opting to transfer funds into the Christmas Saver Cashpot are eligible for a one-time bonus, the size of which is dependent on the amount saved. This bonus will be deposited between 20 and 24 November 2023.
Furthermore, shoppers have the flexibility to convert their accumulated savings into vouchers, which can be used for both in-store and online purchases during the specified period from 24 November to 31 December 2023. This feature offers customers the dual benefits of savings and spending flexibility.
Additionally, the popularity of the Asda Rewards programme is evident, boasting over five million active users who have collectively received over £198 million in rewards since its launch last year. This demonstrates a significant adoption and satisfaction rate among Asda’s customer base, underlining the app’s value proposition.
For those seeking to boost their Christmas savings further, Asda offers a Christmas Savings Gift Card. Shoppers need to load funds onto this card before 12 November to receive bonuses of up to £15. This complementary saving option enhances the financial benefits available to Asda customers who plan ahead for the holiday season.
Asda’s app updates demonstrate a forward-thinking approach, providing practical financial solutions for the holiday season.
