Asda has entered into a strategic partnership with renowned sportswear retailer Decathlon. This collaboration is part of Asda’s ambitious plan to introduce more than 480 brands to its online platform, George.com.
Asda’s collaboration with Decathlon represents a significant expansion of their existing in-store partnership, which currently includes 22 concessions across the nation. This move is facilitated by Virtualstock, Asda’s new range extension partner, and aims to enhance the variety of products available on George.com.
The inclusion of Decathlon products on George.com underscores Asda’s commitment to diversifying its online offerings. Michael Rowles, the Senior Director of Online Trading at George.com, remarked, “The expansion of our product ranges online is a key focus for us, so to be able to bring products from a trusted retailer like Decathlon marks a significant milestone for us.” He further added that the partnership with Decathlon aligns with Asda’s broader strategy to introduce various partners’ products to its digital storefront.
Earlier this October, Asda also broadened its premium grocery range, ‘Exceptional by Asda,’ adding over 400 new products in anticipation of the Christmas shopping season. These developments are part of Asda’s continuous efforts to innovate and expand its product offerings, both online and in-store.
This partnership with Decathlon not only enriches the product range on George.com but also marks a pivotal step in Asda’s digital and retail strategy. Asda is poised to continue its trajectory of growth and diversification, enhancing customer choice and convenience.
