Asda has launched a captivating festive advertisement featuring a team of gnomes, tapping into their popularity among consumers, to ensure a magical transformation of their stores for Christmas.
The advertisement begins with two Asda employees facing the dire situation of preparing their store amidst a daunting snowstorm. Their concern is palpable as they ponder the challenge of getting ready for the festive season. However, a simple press on a gnome’s nose illuminates it green, signalling countless gnomes nationwide to come to the rescue, responding to the call from gardens, pubs, and even tower blocks.
These ceramic characters, Max, Gnibbles, Gnorma, Gnicky, and Gnarla, arrive ready to work their magic, all to the iconic sound of The A Team theme. Their mission is clear: transform the Asda store into a Christmas wonderland. During their operation, numerous Asda festive products are spotlighted, including ‘Exceptional’ mince pies and a George ombre sequin dress, as well as quirky items like penguin bao buns and a gingerbread gnome.
The narrative reaches its climax as the sun rises, and the chief gnome, Max, declares it is time to move on, saying, “It’s time to go Gnome.” The team departs in Asda delivery vans, leaving behind a store ready to welcome Christmas shoppers. The advertisement closes with a creative twist on Chris Rea’s Christmas classic, now titled ‘Driving Gnome for Christmas’, adding a whimsical touch.
Asda’s Christmas advertisement was unveiled on their social media platforms on 2 November and is slated for its television premiere on 6 November during a commercial break of the popular show Coronation Street. This enchanting campaign follows a wave of holiday advertisements by other major retailers, each striving to capture the spirit of the season in unique ways.
David Hills, Asda’s chief customer officer, expressed that choosing gnomes as the face of the Christmas campaign was a natural decision, given their enduring appeal to customers. This campaign, by bringing together beloved gnomes and festive offerings, aims to ensure that shoppers have an exceptional Christmas experience. The delightful gnome narrative not only highlights Asda’s wide range of products but also reinforces the retailer’s commitment to providing an unforgettable holiday season under one roof.
