Asos has expanded its collaboration with the Nordic design brand Arket, launching their collection on Asos’s platform for the first time.
- The autumn/winter 2024 collection will now be accessible to Asos’s extensive online audience, marking a new chapter in the partnership with H&M Group.
- Arket joins other H&M-owned brands like &Other Stories, Monki, and Weekday on Asos’s platform, enhancing the fashion offerings available to customers.
- Vanessa Spence, Asos’s executive VP of creative, emphasised the collaboration’s potential for customers to discover and personalise these latest fashion items.
- This development follows Asos’s recent strategic sale of Topshop, focusing on expanding its roster of partner brands.
Asos, a leading name in the fashion e-commerce sector, has unveiled a significant step in its strategic partnership with Arket, a Nordic design brand renowned for its minimalistic aesthetic. By incorporating Arket’s autumn/winter 2024 collection into its offerings, Asos not only broadens its fashion range but also strengthens its ties with the H&M Group.
Arket’s inclusion in Asos’s online catalogue is a logical extension of their existing partnership, which includes other popular H&M Group brands like &Other Stories, Monki, and Weekday. This integration allows Asos to offer a more diversified portfolio of fashion styles to its customers, enhancing the shopping experience through greater variety.
Earlier this month, Asos was named one of the exclusive retailers of H&M Group’s revived Cheap Monday brand, a strategic move that underscores their robust alliance. The return of Cheap Monday after a five-year absence has been a notable event in the fashion industry, reflecting Asos’s commitment to reviving and popularising iconic fashion labels.
Reflecting on this partnership, Vanessa Spence, Asos’s executive vice president of creative, expressed enthusiasm about welcoming Arket. She noted that this collaboration “brings together the best of both brands” and continues Asos’s commitment to providing their customers with premier fashion options, allowing them to explore new styles in unique ways.
This initiative follows closely on the heels of Asos’s decision to divest a 75% stake in Topshop and Topman, just three years after acquiring them. The sales agreement, resulting in a joint venture with Heartland, a company belonging to the owner of Bestseller, marks Asos’s strategic focus on refining its brand partnerships rather than direct brand ownership.
Asos’s latest partnership with Arket underscores its continuing evolution in the e-commerce fashion landscape, highlighting its strategic focus on collaborative growth.
