Asos has embarked on a transformative partnership with Microsoft, leveraging artificial intelligence to enhance its operations.
- The collaboration will see the integration of AI tools to streamline Asos’s internal processes and improve efficiency.
- Asos staff will benefit from automated meeting summaries, live translations, and a generative AI chatbot for coding support.
- The agreement also introduces a customer-facing AI Stylist, powered by Microsoft’s Azure, to help customers discover new looks.
- Asos aims to reduce ‘busy work’, enabling staff to focus on innovation and customer satisfaction.
Asos has signed a significant three-year agreement with Microsoft, aiming to harness the power of artificial intelligence to boost operational efficiency. The partnership seeks to integrate AI technology into Asos’s daily operations, providing robust solutions to streamline workflows and enhance productivity.
Through this collaboration, Asos employees will gain access to new AI features embedded in Microsoft solutions. These include automated meeting summaries, notes, and live translations, facilitated by Microsoft’s Power Automate tool, aimed at reducing manual tasks and enhancing communication.
A noteworthy component of the agreement is the inclusion of a generative AI chatbot, Microsoft Copilot, designed to assist Asos engineers in writing code more swiftly and effectively. This tool is expected to catalyse technical innovation by simplifying complex coding processes.
In addition to internal efficiencies, Asos has embarked on customer-centric innovations by launching an AI Stylist. Powered by Microsoft’s Azure, this tool provides customers with a conversational interface to uncover new fashion styles, enhancing the shopping experience with personalised recommendations.
Victoria Arden, Asos’s Technology Operations Director, emphasised the strategic focus on operational excellence. She noted the importance of freeing staff from mundane tasks, allowing for greater creative exploration and an increased focus on customer satisfaction.
During this period, it was highlighted that Asos has introduced an AI chatbot enabling shoppers to haggle prices, indicating a bold move in the digital retail landscape. This innovation aligns with Asos’s vision of integrating AI into various facets of the business.
This strategic partnership underscores Asos’s commitment to leveraging AI for improving both internal operations and customer experiences.
