Asos is planning to cut over 200 head office roles in response to rising losses.
- The decision is part of a strategy to simplify its organisation and return to profitability.
- A consultation has begun, affecting roles such as business analysts and platform leads.
- New positions, including product managers and software engineers, are set to be created.
- The retailer aims to enhance customer experience by ensuring the right roles and capabilities.
Asos, the renowned fashion retailer, is set to cut more than 200 head office roles as part of a wider strategy to address increasing financial losses. This initiative is part of an organisational simplification and is aimed at steering the company back to profitability. This information was reported by The Mirror, outlining the company’s current response to its economic challenges.
The company has initiated a consultation process which will affect a variety of roles, including business analysts, engineering managers, and platform leads. Asos plans to offset these cuts by creating new positions, which include product managers and software engineers, aligning with the company’s ongoing transformation plans.
In a statement provided to Retail Gazette, a spokesperson for Asos stated, “The restructure will not change our overall number of employees but will ensure we have the right roles and capability to develop the most exciting experience for our customers.” This indicates a strategic pivot to adapt to the evolving market and technological advancements.
Recently, a message to the staff highlighted that the current organisational framework was no longer suitable for the business’s modern objectives. It emphasized the necessity for Asos to “move faster and deliver more” in its operations. This proactive stance is part of Asos’s ongoing response to a reported £120 million loss in the first half of the year, marked by declining sales as the company undergoes a turnaround.
Chief Executive Officer, José Antonio Ramos Calamonte, reinforced this approach by stating that Asos is becoming a faster and more agile entity, underscoring their commitment to achieving sustainably profitable growth by full-year 2025 and beyond.
Asos continues to adapt its structure to secure financial stability and meet its long-term growth objectives.
