RM Williams, the renowned Australian bootmaker, is expanding its footprint in the UK.
- The company has opened its third UK store in Marlow and plans to open another store in Cambridge.
- RM Williams’ popular products will soon be available in major retail stores like Selfridges, Harrods, and Liberty.
- The expansion marks a resurgence in the brand’s international plans, despite past production challenges.
- This move follows other Australian retailers, like Harvey Norman, entering the UK market.
RM Williams, an iconic name in the world of leather goods, is making a significant push into the UK market. The bootmaker has recently inaugurated its third UK outlet in Marlow, Buckinghamshire, signalling a strategic move to capture affluent regions within the country. With another store set to open in Cambridge by December, RM Williams is clearly committed to establishing a strong presence in the area.
The brand, celebrated for its classic Chelsea boots, is also expanding its reach through major department stores. By the end of the month, consumers will find RM Williams products in prestigious British stores such as Selfridges, Harrods, and Liberty. This strategy aims to increase visibility and accessibility of the brand within some of the UK’s most renowned shopping destinations.
RM Williams has not always enjoyed a smooth path towards international expansion. According to its chief executive, Paul Grosmann, past efforts were hampered by production constraints. Despite these challenges, the company is determined to revive its international ambitions, with Grosmann noting, “It’s a delicate line to walk — to become globally relevant while staying true to your roots.”
The expansion of RM Williams into the UK is part of a broader trend among Australian retailers seeking growth opportunities abroad. Notably, Harvey Norman, a furniture and electrical giant, has also launched its first store in the UK recently. This development underscores a wider pattern of Australian businesses looking to establish themselves within the UK market.
In summary, RM Williams’ bold expansion into the UK market signifies a strategic revival of its international aspirations amidst a growing trend of Australian retail ventures abroad.
