In a bold new venture, Authentic Brands Group collaborates with Saks Global to launch a luxury entity, Authentic Luxury Group.
- Authentic Luxury Group aims to introduce ‘accessible’ luxury brands on a global scale, venturing into lifestyle and property sectors.
- The venture encompasses iconic brands such as Barneys New York and Judith Leiber Couture, with plans for significant growth.
- Expansion strategies include licensing agreements and lifestyle developments, exemplified by Barneys New York Residences.
- Finalisation of agreements for the formation of Authentic Luxury Group is imminent, marking a new era in modern luxury.
Authentic Brands Group has partnered with Saks Global in an ambitious move to create a new luxury entity, dubbed Authentic Luxury Group (ALG). This collaboration aims to provide ‘accessible’ luxury brands to a worldwide audience by expanding into the lifestyle and property sectors.
Key brands in this venture include Barneys New York, Judith Leiber Couture, Hervé Léger, and Vince. ALG seeks to enhance the reach of these brands across diverse fields such as fashion, retail, digital, hospitality, real estate, art, and travel.
The partnership plans to fuel growth through strategic licensing agreements and comprehensive distribution across various sectors. Barneys New York is positioned as the primary brand for accelerated growth, with lifestyle developments like the Barneys New York Residences in Tulum, Mexico, highlighting the potential of this expansion.
Other ventures for Barneys have included a New York pop-up store offering a fusion of art and fashion along with a coffee truck by Freds, illustrating the multifaceted approach to brand enhancement.
Jamie Salter, founder and CEO of Authentic, articulates the strategic vision behind ALG: “The creation of ALG represents years of successful collaboration under our initial licensing agreement with Saks for Barneys New York…Our shared commitment to excellence and strategic vision positions us at the forefront of modern luxury.”
The final contracts for ALG’s formation are on the brink of completion, promising a transforming shift in the luxury market landscape.
The collaboration between Authentic Brands Group and Saks Global sets the stage for an innovative expansion into modern luxury, promising accessible high-end experiences.
