Axel Arigato has named Jens Werner as their new creative director, marking a significant shift in the brand’s leadership.
- Werner takes over from Max Svärdh, co-founder of Axel Arigato, who will continue as a board member.
- Werner’s previous roles include creative director at J. Lindeberg and design director of Tory Burch’s sportswear division.
- The brand is experiencing a period of rapid growth and transformation.
- A new store is set to open in Covent Garden, London this July.
In a notable change in leadership, Jens Werner has been appointed as the new creative director of Axel Arigato, a Swedish fashion brand known for its footwear and ready-to-wear collections. This appointment signals a new chapter for the brand as it continues to evolve in the competitive fashion landscape.
Taking over from co-founder Max Svärdh, who has been at the creative helm since the company’s inception in 2014, Werner steps into a role critical to defining the brand’s future. Svärdh will remain involved with Axel Arigato, contributing his expertise as a board member, ensuring a seamless transition and continuity in leadership.
Werner brings with him a wealth of experience from high-profile positions. He served as creative director at J. Lindeberg from 2017 to 2019, where he honed his skills in fashion leadership and innovation. Prior to that, he was the design director for the sportswear division at Tory Burch between 2015 and 2016, showcasing his versatility and creative flair across different fashion segments.
The appointment comes during a time of radical growth and transformation for Axel Arigato. CEO and co-founder Albin Johansson expressed enthusiasm for Werner’s creative vision, emphasising the potential for new and exciting developments under his guidance.
In addition to changes in leadership, Axel Arigato is set to expand its physical presence with the opening of a new store in Covent Garden, London. Scheduled for 25 July, this new location reflects the brand’s commitment to broadening its reach and enhancing its accessibility to customers.
Jens Werner’s appointment marks a new era for Axel Arigato, promising growth and innovation in its future.
