Asda has named Barney Burgess, a former director at Tesco, as interim vice president of online.
- Burgess takes over the role while Asda awaits the arrival of David Devany next year.
- He will immediately oversee Asda.com and George.com, reporting to Matt Kelleher.
- Burgess brings over 25 years of expertise, including launching Tesco’s click and collect service.
- Andrew Staniland’s move to Asda has changed, choosing Morrisons instead.
Asda has announced the appointment of Barney Burgess, an experienced former Tesco director, as the interim vice president of online operations. This decision comes as the company waits for David Devany to join in 2025. Burgess will take on the responsibility of leading both Asda.com and George.com, as well as managing the online operations teams. He will be reporting directly to the chief digital officer, Matt Kelleher.
With more than 25 years of experience in the retail, consumer, and financial services sectors, Burgess is expected to bring substantial expertise to Asda. During his time at Tesco from 2007 to 2014, he played a crucial role in launching the supermarket’s click and collect service, which revolutionised its grocery home shopping business. Additionally, Burgess’s experience at McKinsey further honed his skills, where he advised online grocery businesses on their operational strategies.
The announcement of Burgess’s appointment comes amid changes in Asda’s anticipated leadership plans. Andrew Staniland, who was expected to take up a vice president role at Asda, has shifted his career to join Morrisons as the group trading director and will sit on their executive committee from February. This change leaves Burgess to fill the immediate gap in Asda’s online leadership team.
This new leadership arrangement at Asda marks a pivotal moment as the company seeks to steer its online operations towards growth and innovation while awaiting Devany’s permanent leadership next year.
Burgess’s interim leadership at Asda is poised to ensure the continuity and progress of its online operations.
