Barossa Wine has partnered with Krink to launch a limited edition wine pack.
- The collaboration results in the ‘Krink x Barossa Ink Limited Edition Shiraz’.
- Available at major UK supermarkets like Waitrose and Tesco for £11.
- This marks Krink founder Craig Costello’s first wine brand partnership.
- The launch is supported by a comprehensive marketing campaign.
Barossa Wine has announced a new partnership with renowned creative studio Krink to produce a limited edition wine pack. The unique offering, titled ‘Krink x Barossa Ink Limited Edition Shiraz’, is set to captivate consumers with its striking design and distinctive branding. This exclusive product will be available at major UK supermarkets including Waitrose, Asda, Morrisons, Sainsbury’s, and Tesco, retailing at £11.
Since its introduction in 2012, Grant Burge Wines’ Barossa Ink range has seen a significant growth trajectory, particularly in the United Kingdom where it has witnessed a 12.4% increase in value over the past year. The latest collaboration with Krink aligns with the brand’s ethos of innovation and creative expression.
Accolade Wines Europe marketing director Tom Smith highlighted the appeal of Barossa Ink Shiraz, noting its dedicated following and the expectation that the new limited-edition pack will attract a younger, more creative audience. He stated, ‘The Grant Burge Wines brand ethos of ‘Leave Your Mark’ aligns seamlessly with KRINK and his artistic style.’
Craig Costello, the founder of Krink and a prominent artist based in New York City, expressed enthusiasm about the partnership, citing a shared vision in creating groundbreaking and visually unique products. ‘Collaborating with Barossa Ink was a natural fit,’ Costello remarked, emphasizing the synergy between Krink’s aesthetic and Barossa Ink’s branding.
The launch of the ‘Krink x Barossa Ink Limited Edition Shiraz’ is bolstered by an extensive marketing strategy, including digital content, media events, and paid influencer activities. This comprehensive campaign aims to enhance the product’s visibility and reach across various consumer segments.
This collaboration highlights the innovative spirit of both Barossa Ink and Krink, promising a product that is both visually and sensorially striking.
