A panel of experts reviews UK supermarkets’ online shopping platforms.
- Tesco’s website is praised for its user-friendliness but criticized for a confusing layout.
- Sainsbury’s app lacks intuitive design, impacting the overall shopping experience.
- Asda is noted for consistency but suffers from poor app navigation.
- Waitrose offers a minimalist design, prioritizing premium product placement.
A panel of retail experts has critically reviewed various UK supermarkets to determine which provides the best online shopping experience. Among the competitors are Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, and Ocado, each evaluated on website functionality, app experience, payment options, and delivery services.
Tesco’s online shopping experience is lauded for being straightforward, offering easy navigation and a user-friendly interface. However, its website is criticised for a busy landing page dominated by offers and sponsored listings, leading to confusion. Although the Tesco app provides a less cluttered experience, enhancing usability, the checkout process lacks flexibility, minus options like Apple Pay.
Sainsbury’s platform offers a clean product categorisation with informative features like Nectar Price on products. Nevertheless, the Chop Chop app, required for rapid delivery, is a detracting factor as it complicates the customer journey. Despite offering multiple payment options, the two-stage checkout process is invasive, delaying purchase completion, which is seen as counterproductive.
Asda’s website and app offer modern, visually appealing interfaces. Product grouping images aid navigation, yet the app’s limited filtering options diminish user experience, especially for specific needs. Payment simplicity is praised, though the lack of modern payment methods like Apple Pay remains a shortfall.
Waitrose maintains a premium image through a minimalist and elegant website design. Users find it easy to navigate but note a lack of entry-level filtering options. The app mirrors the website’s consistency and aesthetic, providing a similar experience. A shorter checkout process adds to the convenience, tailored to its affluent customer base.
The review highlights varied strengths and weaknesses in the online offerings of UK supermarkets, guiding consumers in their choice of service.
