Independent retailers share their perspectives on Black Friday and discounting.
- Many independent retailers, like Sean Garnham, oppose Black Friday, citing its negative impact on small businesses.
- The British Independent Retailers Association reports that 70% of UK independents choose not to participate in Black Friday.
- Concerns are rising about Black Friday’s harmful effects on the high street, affecting small businesses’ viability.
- Retailers like Black White Denim offer alternative events, promoting year-round thoughtful shopping.
Independent retailers across the UK are vocal about their stance on Black Friday. Sean Garnham, owner of Hall Street Ladieswear in Suffolk, communicates with his customers through a direct email, explaining his decision to abstain from Black Friday deals. His message underscores the values of thoughtful shopping, as opposed to the consumer-driven frenzy that often typifies this period. Garnham is not alone; his customers have been largely supportive of this stance, recognising the importance of genuine engagement with independent retailers throughout the year.
According to a survey by the British Independent Retailers Association (Bira), a significant 70% of UK independent retailers are boycotting Black Friday. This decision is influenced by mounting operational costs and economic pressures that make additional discounting untenable. The survey also shows an increase in concern regarding Black Friday’s impact, with 75.4% of respondents feeling it negatively affects the high street, up from 68.8% the previous year.
Andrew Goodacre, CEO of Bira, highlights that many independent retailers are operating on slim margins and cannot afford the further price cuts expected during Black Friday. The economic environment forces them to maintain competitive prices year-round without succumbing to the pressures of deep discounting events.
In contrast, some independents like Black White Denim in Wilmslow have crafted unique experiences for customers. They introduced “White Friday”, offering free refreshments alongside full-price premium products. The event includes styling sessions and dinners, which cultivate a community atmosphere and promote sustainable shopping habits.
Other retailers, such as The Dressing Room in St Albans, also avoid the Black Friday hype by offering alternative experiences like Christmas events with reasonable discounts. This shift in strategy creates a vibrant shopping environment without the focus on drastic price slashes.
Expressions of frustration extend to social media, where retailers like Apee Bhutani Jacquier vocalise the challenges faced by small businesses during this hectic period. Similarly, Peter Enderbury from Enderbury’s Outfitters maintains a firm stand against Black Friday, focusing on year-round quality and service rather than impulsive buying incentives.
Darren Hoggett of J&B Menswear in Norwich criticises Black Friday as detrimental to the trade, advocating for a return to traditional sale periods which provide more sustainable revenue opportunities. His sentiment reflects a broader dissatisfaction among independents who feel that Black Friday distorts customer spending patterns.
Independent retailers continue to resist Black Friday, focusing instead on sustainable and meaningful shopping experiences.
