Boohoo Group has appointed Sophie Rycroft as the new responsible sourcing director, succeeding Andrew Reaney.
- Rycroft’s career in Boohoo Group began in 2013 as a buyer, advancing to lead buyer and later to head of buying.
- Her experience in sourcing and ethical trade since 2020 positions her as a seasoned expert in her new role.
- Andrew Reaney, who previously held the sourcing director position, has taken on a leadership role at PDS Group.
- These strategic changes reflect Boohoo’s commitment to enhancing their responsible sourcing initiatives.
Boohoo Group announced the promotion of Sophie Rycroft to the role of responsible sourcing director. This change comes as the previous director, Andrew Reaney, transitions to a new position at PDS Group. The move highlights Boohoo’s focus on strengthening its responsible sourcing efforts.
Rycroft’s journey with Boohoo commenced in 2013 when she joined as a buyer. Her dedication and expertise saw her advancing to the roles of lead buyer in 2016 and head of buying in 2018. Her recent roles have equipped her with the necessary skills and insights to lead Boohoo’s sourcing department.
Since 2020, she has been an integral part of the sourcing department, most recently holding the position of group head of sourcing and ethical trade. This role has well-prepared her for the significant responsibilities that come with her new position as the director of responsible sourcing.
The outgoing director, Andrew Reaney, has been instrumental in establishing the role of responsible sourcing director since its inception in 2020. His prior experience includes serving as operations director at Primark until 2019, which laid the foundation for his contributions to Boohoo.
Reaney’s new role as CEO of PDS Group’s online enterprise focuses on offering end-to-end sourcing solutions for online retailers, particularly targeting the US market. His leadership there is expected to drive significant advancements in online sourcing strategies.
John Lyttle, the CEO of Boohoo Group, expressed confidence in Rycroft’s appointment, mentioning her strong relationships with manufacturers and her proven record in driving positive changes across the supply chain.
Sophie Rycroft’s appointment signifies Boohoo Group’s dedication to advancing their responsible sourcing practices.
