A sudden surge in demand caused technical issues for Boots during their Black Friday sale.
- Many shoppers were unable to access the Boots website or app due to repeated crashes.
- Shoppers expressed frustration as they faced a virtual queue when trying to shop online at Boots.
- The issue arose during Boots’ largest Black Friday sale to date, which included over 22,000 promotions.
- Boots quickly implemented a temporary queuing system to manage the high demand.
Boots faced significant technical challenges during their Black Friday sale, with many customers experiencing difficulty accessing the website and app. The high volume of traffic on the platform led to repeated crashes, preventing customers from making purchases.
Frustration was evident among shoppers, with reports that many were locked out of the website on Tuesday morning. Additionally, the app failed to load for some users, compounding the challenges faced by the retail giant.
In response to these issues, a message was displayed to users, acknowledging the site was ‘rather busy with Black Friday shoppers’ and informing them of their placement in a temporary virtual queue.
A Boots spokesperson confirmed the retailer experienced ‘extremely high demand’ on their digital platforms. To address this, they implemented a temporary queuing system, which helped restore normal operations swiftly.
The disruptions coincided with Boots’ ambitious Black Friday event, described as their ‘biggest ever’. With over 22,000 promotional offers available, the retailer aimed to capitalise on the growing popularity of Black Friday in the UK, a trend that has gained momentum since its introduction by Amazon in 2010.
Boots navigated technical disruptions during an unprecedented Black Friday sale, implementing measures to stabilise their platforms.
