From 1 January 2025, Borough Broth, known for its dedication to organic ingredients and traditional methods, will be available in 311 Sainsbury’s stores across the United Kingdom. This marks a significant milestone in the company’s expansion since its inception in 2015.
Borough Broth, headquartered in West London, has developed a reputation for its artisan approach to bone broth production. The company utilises British organic ingredients, ensuring that their products maintain a high standard of quality and sustainability.
The brand offers a range of broths, including the Chicken Bone Broth and Organic Beef Bone Broth, which will soon grace the shelves of Sainsbury’s, one of the UK’s largest supermarket chains. This partnership represents a strategic effort to make high-quality, organic products more accessible to a broader audience.
Ros Heathcote, the founder of Borough Broth and a well-known figure in the organic food sector, expressed enthusiasm about the new venture. She stated, ‘Partnering with Sainsbury’s is a fantastic step for us as we continue our journey to make premium, organic bone broth widely accessible. Our customers value the quality and transparency of our products, and we’re thrilled to bring our broths to Sainsbury’s shelves, giving more people the chance to experience the benefits of bone broth in their everyday cooking.’
Heathcote’s leadership has been instrumental in the company’s growth. As a certified B Corporation, Borough Broth not only focuses on profits but also adheres to rigorous social and environmental standards. Heathcote is also involved in mentoring other small brands through the Ocado Roots programme, further emphasising her commitment to the organic movement.
Borough Broth’s introduction into Sainsbury’s is a key development in the company’s strategy to broaden its market presence. This expansion aligns with the increasing consumer demand for organic and sustainably sourced food options, positioning Borough Broth to meet the needs of health-conscious shoppers across the UK.
