Borough Broth, renowned for its organic bone broths, is set to make a significant leap as it enters 311 Sainsbury’s stores nationwide starting 1 January 2025.
Founded in 2015, Borough Broth has carved a niche for itself in the UK market through its dedication to British organic ingredients and traditional cooking methods. Operating from its West London kitchen, the brand has consistently expanded its footprint across the nation. This latest development marks a pivotal moment for the company, as it partners with one of the largest supermarket chains in the country.
At the heart of Borough Broth’s ethos is a commitment to quality and transparency, values that have resonated with customers and contributed to its growing popularity. The introduction of its Chicken Bone Broth and Organic Beef Bone Broth to Sainsbury’s shelves is a testament to the brand’s ambition to make these premium products more accessible to a broader audience.
Ros Heathcote, founder of Borough Broth and a Champion for the Ocado Roots programme, expressed enthusiasm about the partnership with Sainsbury’s. “Partnering with Sainsbury’s is a fantastic step for us as we continue our journey to make premium, organic bone broth widely accessible. Our customers value the quality and transparency of our products, and we’re thrilled to bring our broths to Sainsbury’s shelves, giving more people the chance to experience the benefits of bone broth in their everyday cooking,” she stated.
This collaboration not only aligns with Borough Broth’s mission to expand its reach but also signifies the increasing consumer demand for organic and sustainably sourced products. As a certified B Corporation, the company underscores its dedication to ethical business practices, further strengthening its reputation in the organic food sector.
Borough Broth’s entry into Sainsbury’s represents a significant step forward for the brand and the organic foods market in the UK, promising greater accessibility to high-quality, sustainably produced ingredients for consumers.
