BP has unveiled a loyalty scheme providing exclusive in-store discounts.
- Customers can enjoy automatic savings at the checkout across 300 UK sites.
- Discounted products from M&S Food and Wild Bean Cafe are featured.
- Current offers include wine, breakfast baps, and Lucozade Sport discounts.
- Personalised promotions continue via the BPme app, enhancing customer value.
BP has introduced an innovative loyalty pricing programme aimed at delivering exclusive discounts on selected retail store items. This initiative is designed to reward customers with automatic savings at the checkout counter whenever they shop at any of the 300 BP-owned retail sites across the United Kingdom.
The programme offers a diverse range of discounted products, notably featuring items from major retailers such as M&S Food and Wild Bean Cafe. Customers who use their BPme Rewards card or app will benefit from these discounts, which apply directly upon scanning, simplifying the savings process.
Highlighted current promotions include a significant discount of 25% on a purchase of three bottles of M&S wine. Additionally, customers can save 50p on a breakfast bap and drink from Wild Bean Cafe, and there is an enticing 40p multibuy discount when selecting two bottles of Lucozade Sport.
This loyalty programme not only enhances immediate savings but also builds on the existing BPme Rewards system where customers earn and redeem points on fuel or store purchases. Furthermore, redemption is not limited to BP outlets; it extends to select partners such as Amazon and M&S, broadening customer benefits.
Continuing its commitment to value, BP will persist in offering personalised promotions through the BPme app. This strategy reflects BP VP of Mobility and Convenience Retail UK, Sonya Adams’, statement: “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.”
BP’s strategic initiative redefines customer engagement by enhancing convenience and value through innovative rewards.
