Brakes, a wholesale foodservice supplier, has announced a price freeze on 1,850 own-brand products until October 2023.
- This decision comes at a time of rising food inflation, aiming to provide stability for food businesses.
- Popular items such as baked beans, tuna chunks, and chicken chunks are included in this initiative.
- Frozen goods like hash browns and chips are also part of Brakes’ price lock programme.
- This move follows similar actions by other retailers like M&S and Tesco.
In response to the ongoing rise in food inflation, Brakes has taken a forward-thinking approach by freezing the prices of 1,850 own-brand products until October 2023. This decision is expected to provide much-needed certainty for food businesses struggling with fluctuating costs. As part of this initiative, essential kitchen staples including baked beans, tuna chunks, chopped tomatoes, and caster sugar will maintain their current prices for the next six months.
The price freeze extends to a variety of frozen items, such as hash browns, chips, peas, and chicken chunks. This strategic move is designed to help food businesses plan and budget more effectively in an uncertain economic environment. Sysco GB’s Chief Commercial Officer, Paul Nieduszynski, emphasized the importance of this decision, stating, “It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.”
By including a diverse range of products in their price lock programme, Brakes aims to offer a broad foundation of stability for their customers. This effort aligns with similar strategies by other major retailers like M&S and Tesco, who have also implemented price lock guarantees on various consumer favourites to counteract the pressures of inflation. M&S recently extended its price lock on over 100 products, and Tesco has followed suit with a commitment to freeze prices on more than 1,000 everyday items until early July.
Brakes’ price freeze initiative represents a proactive measure to support food businesses through economic uncertainty.
