Former Topshop CEO Paul Price returns to Burberry, taking a pivotal role.
- Price will assume duties as chief product merchandising and planning officer.
- His new position begins on 9 December, reporting directly to CEO Joshua Schulman.
- Price has a history with Burberry, having served as chief merchandising officer.
- Schulman praised Price’s track record of driving growth and innovation at Burberry.
Paul Price is set to rejoin Burberry as the chief product merchandising and planning officer, a move marking his return to the luxury retailer. Price previously worked at Burberry for a decade until 2017 as the chief merchandising officer, where he played a significant role in shaping the brand’s product strategies and ensuring consistent growth.
After his tenure at Burberry, Price transitioned to lead Topshop and Topman as chief executive before moving on to head James Perse in Los Angeles. Since 2021, he has been operating his own consulting firm, bringing a wealth of experience back to Burberry as he prepares to embark on this new role in December.
Price will step into his position amidst high expectations, joining the executive committee and reporting directly to Burberry’s new CEO, Joshua Schulman. Schulman, who joined the brand earlier this year, expressed his enthusiasm, stating that Price is an exceptional leader poised to guide the company’s future successes.
In his new capacity, Price will oversee the merchandising and planning teams, as well as departments related to licensing, architecture, and the showroom. Schulman highlighted Price’s knack for crafting product strategies that catalyse substantial growth, reinforcing the importance of Price’s expertise within Burberry’s leadership.
Price also shared his excitement about rejoining the iconic British label, noting its unique cultural resonance and history. “I’m thrilled to be part of this next exciting chapter in Burberry’s evolution and growth,” Price remarked, conveying his anticipation for the opportunities ahead.
Paul Price’s appointment is expected to propel Burberry to new heights of commercial and creative success.
