Paul Price returns to Burberry as Chief Product Merchandising and Planning Officer.
- Price previously served at Burberry and has extensive experience in retail leadership roles.
- He will report directly to Burberry’s current Chief Executive, Joshua Schulman.
- Price is slated to join Burberry’s executive team on 9 December.
- His role will encompass merchandising, planning, and various strategic responsibilities.
Paul Price, a seasoned retail executive, is set to rejoin Burberry as its Chief Product Merchandising and Planning Officer. This appointment marks a strategic move for the luxury British brand, reflecting its commitment to strengthening its product leadership.
Price’s history with Burberry is significant, having previously spent a decade as the Chief Merchandising Officer until 2017, during which time he contributed to the brand’s growth. Following his initial tenure at Burberry, he took on leadership roles at Topshop, Topman, and James Perse in Los Angeles, later founding his own consulting firm.
Joshua Schulman, Burberry’s current Chief Executive, expressed enthusiasm about Price’s return, highlighting the impact of his previous work on Burberry’s success. Schulman noted that Price’s strategic product initiatives previously helped achieve consistent double-digit growth for the brand.
Price will report directly to Schulman, emphasizing the importance of his role within the company’s hierarchy. His responsibilities will extend beyond merchandising and planning to include oversight of licensing, architecture, and the showroom.
Price himself has expressed excitement about rejoining Burberry, citing its iconic status and rich legacy in British fashion. “I’m truly excited to be joining Burberry,” Price stated, underscoring the opportunity to contribute to what he describes as an exciting chapter in the company’s evolution.
Paul Price’s return to Burberry signals a renewed focus on strategic growth within the company.
