BWH Hotels is expanding its presence in the north of England following a record-breaking year.
- The group added 12 new hotels, expanding with 832 rooms from Eastbourne to Sunderland.
- BWH Hotels celebrated a strategic partnership with Liverpool Dockside Aparthotel.
- The company aims to capitalise on northern city opportunities with its ambitious growth strategy.
- BWH Hotels is recognised for its diverse hotel offerings across more than 15 brands.
In an impressive display of corporate growth, BWH Hotels has announced plans to expand its footprint in the north of England following an exceptionally successful year. The organisation, which already boasts a portfolio of over 270 hotels, intends to leverage this growth to form partnerships in key northern cities.
This year alone, BWH Hotels added a remarkable 12 new establishments to its collection, increasing its capacity by 832 rooms. These additions stretch from Eastbourne on the southern coast to Sunderland in the North East, signifying a strategic expansion across the country.
A noteworthy development for BWH this year is its inaugural partnership with a long-stay establishment — the Liverpool Dockside Aparthotel. This collaboration marks a significant milestone in BWH’s expansion strategy, highlighting the group’s adaptability and forward-thinking approach.
According to Robert Alley, BWH Hotels GB Brand Director, the firm is focusing its efforts on aligning with hotels in city-centre locations in the north to drive future growth. His statement reflects the company’s ambition: ‘Given our incredible business growth in 2024, our ambitions for Northern city-centre locations in 2025 and beyond are challenging but definitely achievable.’
BWH Hotels, renowned as the largest collection of independent hotels in Great Britain, prides itself on offering diverse experiences through its array of more than 15 brands. These range from historic castles and coaching inns to modern and luxury accommodations, catering to a wide spectrum of clientele.
Mr Alley emphasised the strategic importance of northern cities, stating that there are still key cities in the North with city-centre hotels that could benefit significantly from collaboration with BWH Hotels. Such partnerships align with the company’s overarching vision of ‘Inspiring travel through unique experiences.’
On a global scale, BWH Hotels operates in over 100 countries, managing 4,200 hotels and serving 60 million rewards members, underscoring its extensive reach and influence in the hospitality industry.
BWH Hotels’ strategic growth in the north signifies its commitment to enhancing travel experiences through innovative partnerships.
