Card Factory expands as Aldi’s sole card supplier.
- The partnership includes Aldi’s 1,200 UK and Ireland stores.
- Initial 2019 partnership shared with IG Design Group.
- Expansion aligns with Card Factory’s growth strategy.
- Card Factory navigates profit challenges despite sales growth.
Card Factory has taken a significant step forward by becoming the exclusive supplier of greeting cards to Aldi, expanding its reach to the supermarket’s extensive network of 1,200 stores across the UK and Ireland. This development marks an evolution from its initial partnership established in 2019, where the contract was shared with IG Design Group.
Initially, Card Factory supplied its ranges to approximately 550 Aldi stores in the UK. Now, with this exclusive arrangement, it broadens its footprint significantly to cover all of Aldi’s outlets in the region, including a notable expansion into the Irish market for the first time.
This move is a strategic element of Card Factory’s broader growth ambitions, aimed at enhancing its physical presence in retail environments. Last September, the company revealed plans to roll out concessions in all 223 Matalan branches following a successful pilot phase.
However, it’s not all growth without challenges. The company has faced a 43% drop in pre-tax profits, down to £14 million for the half-year ending 31 July, despite managing a 6% increase in sales. This financial backdrop underscores the importance of their strategic partnerships as they strive for profitability.
Card Factory’s exclusive partnership with Aldi marks a pivotal expansion in its retail strategy amid financial challenges.
