Carlsberg has introduced two festive Christmas jumpers for a limited time, aligning with Asda in an eCommerce competition aimed at capturing the holiday spirit.
This launch by Carlsberg sees two limited-edition jumpers, dubbed ‘Home’ and ‘Away’, drawing from the brewer’s notable football heritage. The ‘Home’ jumper embraces the distinctive pilsner green associated with the brand, while the ‘Away’ jumper is inspired by their alcohol-free product line, presented in blue. These designs prominently feature the company’s emblem and its well-known hop leaf symbol.
The promotional campaign includes not just the release of these jumpers but a broader marketing push. An official launch video will be released on Carlsberg UK’s Instagram, showcasing the products at a time when festive drinking occasions are increasing. These items are symbolically tied to Carlsberg’s historical involvement in football, embedding the brand further into the cultural fabric during the festive season.
Meanwhile, the partnership with Asda offers online customers a chance to win one of the 100 jumpers or a £100 gift card, with the competition running until the 2nd of December. The jumpers are also up for grabs on Carlsberg’s UK social media platforms. Asda’s initiative comes amidst its broader campaign to combat loneliness among those over 60 through nearly £1m investments involving grants and in-store programmes this Christmas season.
The collaboration between Carlsberg and Asda highlights the intersection of branded merchandise and social initiatives, tapping into the festive market and targeting diverse audiences.
