Shaftesbury has announced a pioneering Christmas light display for London’s iconic Carnaby Street this year.
- The display, titled ‘Into the Light’, will debut on 7 November, featuring innovative lighting installations.
- Large star installations and 60-metre sculptural light forms will decorate the street, utilising over 60,000 programmable LEDs.
- The environmentally-friendly scheme will draw energy from renewable sources and span a minimum of five years.
- Michelle McGrath highlights the scheme as a creative, sustainable investment that enhances visitor experience and celebrates Soho’s rich history.
Shaftesbury has revealed a new and innovative Christmas light display for Carnaby Street, set to illuminate from 7 November. The display, named ‘Into the Light’, promises to captivate visitors with its large star installations marking the entrances to the street, complementing 60-metre-long sculptural light forms that stretch across its length. This high-tech array includes more than 60,000 LEDs, each programmable to deliver a unique visual experience that is a first for London.
Emphasising sustainability, the lights will be powered entirely by renewable energy, reflecting a commitment to environmental responsibility. This initiative is poised to be a fixture on Carnaby Street for at least five years, with adaptability embedded into its design, allowing for annual modifications and enhancements.
In a testament to its creative vision, Shaftesbury has integrated this project into the broader experience of Carnaby Street, extending the light display into Kingly Court. This approach not only amplifies the street’s festive atmosphere but also complements the appeal of its shopping and dining facilities, thereby enhancing the overall visitor experience.
Michelle McGrath, Executive Director of Shaftesbury Capital, articulated the driving philosophy behind the project, stating: “Soho and Carnaby Street has an incredibly rich history of innovation, design and positively connecting with people. The new Christmas lights scheme embodies this, with a long-term investment which takes a creative and more sustainable approach.” McGrath’s insights reflect the company’s strategic emphasis on building enduring, inspiring experiences that resonate with both Londoners and tourists.
In summary, the ‘Into the Light’ display on Carnaby Street signifies a landmark blend of creativity and sustainability, set to enchant visitors for years to come.
