Cath Kidston is poised to make its high street comeback after facing administration in 2020.
- The homeware retailer was acquired by Next in a £8.5m deal last year.
- Its first new store opens on 18 October at London’s Westfield White City.
- An Instagram teaser hints at the new London location.
- Future store plans remain unconfirmed by Next.
Cath Kidston, a renowned British homeware retailer, will soon reopen its doors on the high street, marking a significant return after collapsing into administration in 2020. This much-anticipated comeback is facilitated by its acquisition by Next in 2023 for £8.5 million. The revival signifies a new chapter for the brand, which has faced considerable challenges in recent years.
The newly re-established Cath Kidston is set to inaugurate its first store on 18 October at London’s Westfield White City. The store opening in such a prominent location underscores the brand’s ambition to reclaim its position in the competitive retail market. This move is eagerly awaited by its loyal customer base and marks a strategic effort to revive its presence in brick-and-mortar retail.
In a recent post on Instagram, Cath Kidston shared a teaser video that has sparked excitement among its followers. The video, accompanied by a playful caption, “Why yes. Yes, you guessed right. We do indeed have a new home opening soon. Can anyone tell where in London we’ll be opening our doors?”, has created buzz and anticipation ahead of the store opening.
Despite the buzz surrounding this new store, Next has not confirmed whether it intends to expand Cath Kidston’s physical retail footprint further. The decision to keep future plans under wraps suggests a cautious approach as the brand navigates its return to the high street, balancing ambitions with market realities.
Cath Kidston’s return to the high street marks a hopeful new beginning for the beloved retailer.
