As the festive season approaches, Majestic anticipates a dramatic surge in champagne sales, forecasting one bottle sold every five seconds throughout December.
This prominent wine retailer, known for its expertise in offering exclusive brands, foresees a rise in demand particularly for brands like Boizel, Bouvet, and Cattier. Traditionally, about 40% of the annual champagne sales take place in November and December, making this a crucial period for the industry.
Alongside champagne, Majestic predicts a significant interest in Rosé, English wines, orange wines, and beverages from regions such as Greece. An impressive growth of 25% is expected in Rosé sales, surpassing last December’s successful performance, marking this year as possibly their biggest yet for Rosé.
Sales of English still wines are projected to rise by 33% in comparison to the previous year. Greek wines are expected to witness a remarkable doubling in sales during the same timeframe, indicating a growing customer preference for diverse and unique wines.
Majestic also foresees a doubling of orange wine sales this month, as consumers seek distinctive options for their celebrations. All 212 stores across England, Scotland, Wales, and Jersey are engaging customers by offering free wine tastings daily until Christmas. Staff are available to provide expert, personalised advice.
Elizabeth Newman, Majestic’s chief commercial officer, notes the trend towards adventurous drink choices among consumers. She mentions the appeal of wines from less traditional regions like Greece and Hungary, alongside the emerging popularity of orange wines as a novel pairing for Christmas turkey.
With these exciting trends, Majestic is poised to cater to an increasingly adventurous clientele, eager to make their festive celebrations memorable with a diverse selection of wines.
