Recent survey data has highlighted a significant shift in Christmas food preferences among Generation Z and Millennials, as they increasingly move away from traditional festive dishes.
A poll conducted among 2,000 Christmas-celebrating adults reveals that 78% of those born in 1996 or later are leaning towards plant-based meals and globally inspired dishes for their seasonal feasts. This trend signifies a departure from conventional Christmas fare, with more modern culinary preferences taking the forefront.
The study found that 54% of Millennials and Gen Z participants feel that traditional Christmas dishes require modernisation in order to remain appealing. Among the least favoured festive treats are Christmas pudding, mince pies, and Christmas cake. Interestingly, 56% of respondents regard classics like Brussels sprouts as outdated.
Alternative options such as loaded fries, crispy fried chicken, and pizza have emerged as preferred choices for Christmas dinner among younger generations. When it comes to desserts, items like cheesecake, chocolate gateau, and ice cream are proving more popular than traditional options, with cheesecake being a favourite for 33% of respondents.
In response to these evolving tastes, a major supermarket has launched a ‘Christmas Pudding Exchange Service’. This initiative allows customers to exchange unwanted Christmas puddings for a dessert of their choice until 28 December, offering a £10 voucher valid for its range of desserts. This service highlights the flexibility retailers are adopting to cater to changing consumer preferences.
Despite these shifts, a considerable 61% of Gen Z expect their parents to still serve traditional Christmas pudding.
The current changes in festive food preferences not only reflect a culinary evolution but also underscore a broader cultural shift towards more personalised and diverse holiday celebrations.
As younger generations redefine their festive food traditions, the evolving tastes promise a more diverse celebration, blending the contemporary with classic elements.
